Regenerative Purpose

Regenerative Purpose:

This presumes that you too have concluded that we need to have a world in which human systems co-exist with nature and therefore are symbiotic with it. 

For most of us, that is no small divide to cross. Like all the rest of us, you will have to mull this conclusion, testing and probing. 

Once across that divide, the next question is “How do we contribute to building a regenerative world?” That is, what is our regenerative mission for the world? 

In the sense used here, a regenerative purpose is totally unlike maximizing profit.  It’s not even a vision of some future state. It’s a statement, or common understanding of what the organization exists to do. That could be as simple as “help people dig dirt” — but do it in a way that preserves nature and topsoil. 

If they consider it socially vital, people will unite around a meaningful mission. Many will dedicate themselves to it, well beyond working with a paycheck.   Sometimes, as with health care, a purpose is so obvious that it hardly needs stating. Other times it’s not obvious, so a stated purpose or mission inhibits people from flying off in multiple directions. Of course, they will not always agree on everything, but it helps if all are working for the same cause.

Once set, an organization’s purpose or mission rarely changes. However, goals change regularly. Goals are statements of transformations or improvements that everyone can work toward. They are expected to be attained within months or years. Multitudes of people can’t juggle more than 3-4 of these at once — a reason why large organizations can’t change quickly. That’s something to think about if you are serious about a regenerative size upheaval. Major mission change is chaotic if not carefully developed. 

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